If you view sustainability as a “nice-to-have”, it’s time to think again. In recent years sustainability has developed into an essential aspect of any successful long-term business strategy. With environmental regulations tightening and consumers increasingly seeking eco-friendly options, companies are realising that sustainable practices not only protect their reputation but also drive commercial returns. Yet, a challenge remains: how can companies talk confidently about sustainability, when there’s a perception that it may compromise profitability? To answer this, I spoke to a seasoned expert in helping companies do well by doing good.
I recently had the pleasure of speaking with Andy Last, commercial sustainability adviser and author of Business on a Mission, a seminal book that explores the evolving role of sustainability in business and provides a practical roadmap for leaders looking to build a sustainable brand. The book is based on a wealth of Andy’s first-hand experience.
To read the full article, visit https://redgravesearch.com/insights/publications/the-business-case-for-sustainability-leadership
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