Sustainability Swords

Our bespoke process identifies the optimum sustainability issue that can create value.
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How it works

Our process

Companies have a growing range of sustainability obligations from regulatory, customer and reporting requirements.

We use a bespoke ‘Swords & Shields’ process to identify the optimum sustainability issue for value creation.

Every organisation has sustainability ‘swords and shields’. Shields are actions that are defensive in nature, expected across the sector, and typically address a previous negative impact. Swords are differentiating, add positive impact to the world, and provide an opportunity to double down to create value.

How do you use sustainability to create the best return on marketing investment?

By identifying a social issue that's inherent to why the brand exists, creating a programme that built business by generating the highest ROI like-for-like of any marketing initiative, and has become fundamental globally to how the business generates loyalty and revenue.
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