By creating Unilever's first modern-day social mission, putting impact at the heart of the business model, turning Lifebuoy into the fastest-growing brand in the company and creating the “best social program ever” according to David Aaker, Professor Emeritus at the Haas School of Business, Berkeley.
By building a coalition of like-minded organisations, making a complex issue simple and the simple compelling, and demonstrating the political, commercial and social case for Play to all stakeholders.
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