Turn sustainability into value creation for lasting impact

“This book is a timely reminder that the primary purpose of business has always been to serve a clear social need. The message is brilliantly combined with a well-illustrated roadmap of how we can get back to that essential objective.”

“Business on a Mission could not be more timely. Forces like technological disruption and shifting demographics continue to drive constant change and we’re seeing the polarisation of the population play out in front of our eyes. Beyond our organisations, in the communities in which we operate, many people feel disenfranchised and disconnected. Business on a Mission and Last’s collection of interviews demonstrate that organisations have a role to play to ensure we are enhancing people’s lives and they must be an important part of the solution. At a time when we need to be responsive and responsible, these practical, readable steps will be welcomed by business leaders across countries and industries.”

“Andy Last describes how business can develop to deliver to a purpose that serves society. Companies who are able to do this are magnets for employees who we recognise as increasingly concerned to find meaning in their work. He describes, too, how NGOs and business can work together for good, with clarity about motive being vital for partnerships to work. Together, business and NGOs can make a bigger difference in the world than either can achieve alone.”

“Business on a Mission is a great book for managers who are looking for the first steps in how to build a sustainable brand for their business. It is jargon-free,clear and includes interviews with prominent business people who have successfully built sustainable brands.”